B&Q: The Great Outdoors
B&Q’s garden department was re-launched as part of ‘The Great Outdoors’ Promotion. Toast were asked to design and develop a creative integrated POS solution that encompassed both directional, navigational and interactive POS. The solution was photographic POS that dialled up The Great Outdoors product category and drove footfall and the brand values. This was rolled out to the whole estate of 320 B&Q stores and encompassed both external and internal POS. The creative was also used as ATL large ad media.
