Carphone Warehouse
Following a brand re-positioning to ‘Your phone, your way’, The Carphone Warehouse invited Toast to re-design packaging for all their own label accessories range. We developed a ‘look’ that complements the new in-store POS, whilst incorporating the Mowbli character to help define the category and create a distinctive family of packaging that had strong synergy with the existing collateral. Toast also introduced several new Mowbli characters that featured on packaging and in-store POS.
