O2: HTC HD7 Launch
Toast created an experiential campaign to support the launch of the HTC HD7 mobile phone which was exclusive to O2. The activity included a “HTC Pocket to picture” game in close proximity to O2 stores to drive footfall into store where consumers could enter into a competition and be educated on the handset. This took place across 16 cities with market research captured during the activity providing insightful information to HTC and O2 as to the demographic and profile of consumer interested in purchase.
