Transport for London
Toast was tasked by TFL’s Travel Awareness Team to help promote initiatives to London Businesses. This included the creation of communications materials, website development, third party promotions and events. Toast promoted the second Workplace Cycle Challenge via e-mail and by use of bike hangers (attached to handle bars) as well as leafleting at cycling events such as the Lewisham Bike & Kite Festival and the naked cycling day in Hyde Park. The Challenge was ultimately a great success with over 2,500 people cycling 254,478 miles and making 32,080 cycle journeys.
